The Blog Council makes you more successful by asking the tough questions, finding the right answers, and solving problems together.

This isn’t a group where we discuss the theoretical. We’re all about immediate action and tangible benefits.

1. ROI and the Business Case

You need concrete and sustainable metrics to make the business case. ROI is about much more than measurement, clicks, and page views. Blog Council members are refining and sharing the proof points we all need to ensure long-term support and investment for corporate blogging and other social media programs.

2. Disclosure and Transparency Best Practices

Blog Council members are defining best practices for disclosure and other key transparency issues. Our members’ shared experiences and learned expertise come together in useful tools such as our disclosure toolkit and library of model policies.

3. Benchmarks and Case Studies

Build the business case for your programs with solid benchmarks. Blog Council members are building a collaborative database of major social media initiatives across a wide variety of companies and industries.

4. Legal and Policy Discussions

Our Social Media Legal Issues Forum is a private community for corporate counsel and other front-line legal personnel to discuss policy issues. Every member company’s legal team is invited to share best practices, participate in CLE-eligible training calls, introduce key learnings, and discuss policy issues.

Issues

The Blog Council offers the benefits of privacy in an environment designed for open communication and collaboration.

All members respect each other’s confidentiality, and are comfortable sharing experiences and best practices on a variety of real-world issues such as:

• What to do when your company has 15,000 employees on Facebook
• Deploying blogs and social media tools internally
• How to obtain buy-in from your management and legal departments
• Managing legalities and liabilities in social media
• Blogging in heavily regulated industries
• Integrating social media across departments (corporate communications, marketing, customer service, PR, and sales)
• Engaging detractors and dealing with negative word of mouth
• How to work with an agency
• Working with various social media tools such as Wikipedia, MySpace, and Twitter
• Blogging for B2B companies
• Blogs and corporate social responsibilities

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